UI / UX Design
Streamlining Forestry UX: How Suzano Unified 3 Systems into One Journey
Unified System for Suzano — Consolidating three fragmented platforms into one, streamlining farm inspections and eliminating errors, instability, and bureaucracy.
Year :
2021
Industry :
Paper and Cellulose Manufacturing
Client :
Suzano
Project Duration :
4 weeks
Immersion
Suzano, a prominent Brazilian paper and cellulose company, stands as the world's largest producer of eucalyptus pulp and holds a position among the top 10 players in the global pulp market. Additionally, it is the leader in the paper industry.
In an effort to modernize its operations, Suzano sought to streamline its systems by consolidating three separate systems into a unified one.
To effectively monitor their raw material farms, Suzano's operators regularly conduct inspections to assess tree integrity and growth progress since the last harvest. Currently, the process of gathering information about tree cultivation on their farms involves three distinct systems used at different times, leading to challenges such as:
Errors in information
System instability
Cumbersome bureaucratic processes, including the need for multiple approvals
My Role
Design | Prototyping | Facilitator
Start of the process
To gain a comprehensive understanding of the context and the entire user journey, we allocated three days to engage with customers and users. During this time, we delved into the current system's functionalities and gathered insights into their vision for improvements.
On the first day, our focus was on constructing the Definitions Matrix for each of the stages in the process.
A valuable point to note is that the designs are in Portuguese, aligning with the origin of the project's work.
User journey and Operation flow
The User Journey serves as a valuable tool for comprehensively mapping the entire user interaction process.
Collaborating closely with the client and users, we create a detailed map that encompasses the entire process and all the systems involved, ultimately delivering the desired outcome at the end of the process.
The process commences with the database system, which defines the collection schedule and transmits it to the Location of Parcels system. Here, an analyst allocates the parcels into Service Orders, which are then dispatched to the relevant collection sector via the Receiver system.
Within the Receiver system, an analyst reviews the Service Orders for accuracy before forwarding them to the Coletor system. Within the Coletor system, a field operator performs the data collection process.
Outcome & Impact
The redesigned system achieved:
Time savings by replacing three fragmented systems with one streamlined workflow
Error reduction thanks to a single source of truth and more intuitive flows
Higher adoption through co-creation and simplified interfaces
This project proved how UX design can modernize large-scale industrial operations. By mapping the user journey, aligning stakeholders, and consolidating workflows, we unlocked efficiency and empowered Suzano’s teams to work with clarity and confidence.
OKR's
The "Objectives and Key Results" (OKRs) serve as invaluable guidelines, offering a clear direction and measurable parameters to attain the desired targets.
In collaboration with our client, we meticulously defined their OKRs. This allowed us to establish specific metrics for evaluating the system's effectiveness once it was launched.
In the event that adjustments were deemed necessary, we remained open to incorporating further enhancements based on feedback to ensure the successful achievement of these objectives.
Designs
Wireframe
My primary focus in this project was the creation of wireframes. These wireframes served as essential guides for the development team, providing a clear framework for the structure, features, and interactions of the system.
Through a series of feedback rounds and iterative processes, we fine-tuned the functionality structure to align with the business rules established during our meetings. These wireframes are also accessible as a prototype, facilitating navigation and enhancing the overall user experience.
Design - High fidelity
The creation of high-fidelity screens was a collaborative effort, aligning closely with the Project Manager's directive to prioritize the development of only a select few "key" screens. Consequently, certain screens outlined in the wireframes were omitted from the high-fidelity design, as they were not deemed essential for the initial development phase.
Plot location
ReceiverCollector
Collector
More Projects
UI / UX Design
Streamlining Forestry UX: How Suzano Unified 3 Systems into One Journey
Unified System for Suzano — Consolidating three fragmented platforms into one, streamlining farm inspections and eliminating errors, instability, and bureaucracy.
Year :
2021
Industry :
Paper and Cellulose Manufacturing
Client :
Suzano
Project Duration :
4 weeks
Immersion
Suzano, a prominent Brazilian paper and cellulose company, stands as the world's largest producer of eucalyptus pulp and holds a position among the top 10 players in the global pulp market. Additionally, it is the leader in the paper industry.
In an effort to modernize its operations, Suzano sought to streamline its systems by consolidating three separate systems into a unified one.
To effectively monitor their raw material farms, Suzano's operators regularly conduct inspections to assess tree integrity and growth progress since the last harvest. Currently, the process of gathering information about tree cultivation on their farms involves three distinct systems used at different times, leading to challenges such as:
Errors in information
System instability
Cumbersome bureaucratic processes, including the need for multiple approvals
My Role
Design | Prototyping | Facilitator
Start of the process
To gain a comprehensive understanding of the context and the entire user journey, we allocated three days to engage with customers and users. During this time, we delved into the current system's functionalities and gathered insights into their vision for improvements.
On the first day, our focus was on constructing the Definitions Matrix for each of the stages in the process.
A valuable point to note is that the designs are in Portuguese, aligning with the origin of the project's work.
User journey and Operation flow
The User Journey serves as a valuable tool for comprehensively mapping the entire user interaction process.
Collaborating closely with the client and users, we create a detailed map that encompasses the entire process and all the systems involved, ultimately delivering the desired outcome at the end of the process.
The process commences with the database system, which defines the collection schedule and transmits it to the Location of Parcels system. Here, an analyst allocates the parcels into Service Orders, which are then dispatched to the relevant collection sector via the Receiver system.
Within the Receiver system, an analyst reviews the Service Orders for accuracy before forwarding them to the Coletor system. Within the Coletor system, a field operator performs the data collection process.
Outcome & Impact
The redesigned system achieved:
Time savings by replacing three fragmented systems with one streamlined workflow
Error reduction thanks to a single source of truth and more intuitive flows
Higher adoption through co-creation and simplified interfaces
This project proved how UX design can modernize large-scale industrial operations. By mapping the user journey, aligning stakeholders, and consolidating workflows, we unlocked efficiency and empowered Suzano’s teams to work with clarity and confidence.
OKR's
The "Objectives and Key Results" (OKRs) serve as invaluable guidelines, offering a clear direction and measurable parameters to attain the desired targets.
In collaboration with our client, we meticulously defined their OKRs. This allowed us to establish specific metrics for evaluating the system's effectiveness once it was launched.
In the event that adjustments were deemed necessary, we remained open to incorporating further enhancements based on feedback to ensure the successful achievement of these objectives.
Designs
Wireframe
My primary focus in this project was the creation of wireframes. These wireframes served as essential guides for the development team, providing a clear framework for the structure, features, and interactions of the system.
Through a series of feedback rounds and iterative processes, we fine-tuned the functionality structure to align with the business rules established during our meetings. These wireframes are also accessible as a prototype, facilitating navigation and enhancing the overall user experience.
Design - High fidelity
The creation of high-fidelity screens was a collaborative effort, aligning closely with the Project Manager's directive to prioritize the development of only a select few "key" screens. Consequently, certain screens outlined in the wireframes were omitted from the high-fidelity design, as they were not deemed essential for the initial development phase.
Plot location
ReceiverCollector
Collector
More Projects
UI / UX Design
Streamlining Forestry UX: How Suzano Unified 3 Systems into One Journey
Unified System for Suzano — Consolidating three fragmented platforms into one, streamlining farm inspections and eliminating errors, instability, and bureaucracy.
Year :
2021
Industry :
Paper and Cellulose Manufacturing
Client :
Suzano
Project Duration :
4 weeks
Immersion
Suzano, a prominent Brazilian paper and cellulose company, stands as the world's largest producer of eucalyptus pulp and holds a position among the top 10 players in the global pulp market. Additionally, it is the leader in the paper industry.
In an effort to modernize its operations, Suzano sought to streamline its systems by consolidating three separate systems into a unified one.
To effectively monitor their raw material farms, Suzano's operators regularly conduct inspections to assess tree integrity and growth progress since the last harvest. Currently, the process of gathering information about tree cultivation on their farms involves three distinct systems used at different times, leading to challenges such as:
Errors in information
System instability
Cumbersome bureaucratic processes, including the need for multiple approvals
My Role
Design | Prototyping | Facilitator
Start of the process
To gain a comprehensive understanding of the context and the entire user journey, we allocated three days to engage with customers and users. During this time, we delved into the current system's functionalities and gathered insights into their vision for improvements.
On the first day, our focus was on constructing the Definitions Matrix for each of the stages in the process.
A valuable point to note is that the designs are in Portuguese, aligning with the origin of the project's work.
User journey and Operation flow
The User Journey serves as a valuable tool for comprehensively mapping the entire user interaction process.
Collaborating closely with the client and users, we create a detailed map that encompasses the entire process and all the systems involved, ultimately delivering the desired outcome at the end of the process.
The process commences with the database system, which defines the collection schedule and transmits it to the Location of Parcels system. Here, an analyst allocates the parcels into Service Orders, which are then dispatched to the relevant collection sector via the Receiver system.
Within the Receiver system, an analyst reviews the Service Orders for accuracy before forwarding them to the Coletor system. Within the Coletor system, a field operator performs the data collection process.
Outcome & Impact
The redesigned system achieved:
Time savings by replacing three fragmented systems with one streamlined workflow
Error reduction thanks to a single source of truth and more intuitive flows
Higher adoption through co-creation and simplified interfaces
This project proved how UX design can modernize large-scale industrial operations. By mapping the user journey, aligning stakeholders, and consolidating workflows, we unlocked efficiency and empowered Suzano’s teams to work with clarity and confidence.
OKR's
The "Objectives and Key Results" (OKRs) serve as invaluable guidelines, offering a clear direction and measurable parameters to attain the desired targets.
In collaboration with our client, we meticulously defined their OKRs. This allowed us to establish specific metrics for evaluating the system's effectiveness once it was launched.
In the event that adjustments were deemed necessary, we remained open to incorporating further enhancements based on feedback to ensure the successful achievement of these objectives.
Designs
Wireframe
My primary focus in this project was the creation of wireframes. These wireframes served as essential guides for the development team, providing a clear framework for the structure, features, and interactions of the system.
Through a series of feedback rounds and iterative processes, we fine-tuned the functionality structure to align with the business rules established during our meetings. These wireframes are also accessible as a prototype, facilitating navigation and enhancing the overall user experience.
Design - High fidelity
The creation of high-fidelity screens was a collaborative effort, aligning closely with the Project Manager's directive to prioritize the development of only a select few "key" screens. Consequently, certain screens outlined in the wireframes were omitted from the high-fidelity design, as they were not deemed essential for the initial development phase.
Plot location
ReceiverCollector
Collector