UI / UX Design
Rewards Admin
A global points program empowering small retailers to earn and redeem rewards, managed across 17+ countries.
Year :
2025
Industry :
Beverage Industry
Client :
BEES - Ambev
Project Duration :
4 Weeks
Project Overview
Current Scenario
BEES is an AB-InBev company dedicated to digitally selling beverage products to small retailers. To enhance user engagement during their purchases, we've implemented a rewarding points system, allowing users to redeem their points for products and benefits within the app.
On the company's end, the Administrator's portal empowers those responsible for this system to effectively manage it in accordance with the commercial dynamics of each region. Notably, BEES operates in more than 17 countries.
Within this system, the term "Earning Rule" refers to the rules that determine how many points a user earns when making a purchase (e.g., R$1 = 1pt). This section enables regions to make products available in the rewards program. However, it's worth noting that, as of now, users cannot autonomously perform this action within the platform.
Initial Research
In light of several key business assumptions, our research was undertaken with the following objectives in mind:
Opportunity Mapping: Identify and chart potential opportunities within the market landscape.
Assumption Validation: Verify and validate our internal assumptions to minimize bias in decision-making.
Behavioral Understanding: Gain insights into current user behaviors through comprehensive data analysis.
Insight Exploration: Explore novel insights that could potentially drive innovation and growth.
Pain Point Identification: Pinpoint pain points and challenges that users may be experiencing.
To accomplish these research objectives, we utilized a range of effective methodologies and exercises, including:
Internal User Interviews: Engaged in one-on-one interviews with internal stakeholders who serve as users or have direct insights into user behavior.
Data Analysis: Delved into data reports to glean valuable insights into user actions and trends.
Workshops with Stakeholders and Users: Conducted collaborative workshops involving both stakeholders and users to assess the most pressing needs and evaluate the technical feasibility of proposed solutions.
By employing these research exercises, we aimed to ensure a well-rounded understanding of the market, user behaviors, and potential avenues for improvement within our business strategy.
What was discovered?
Bulk Action
The primary pain point revolved around executing bulk actions, including adding, editing, and removing tasks. The absence of this functionality resulted in users investing significant time and effort in their daily operations.
Custom Behavior
Another challenge was the lack of standardized procedures for creating rules. Each region adopted its own methods, leading to inconsistency and varied approaches in rule creation.
Consistency
Inconsistencies in the upload process, both within the system and among similar products, led to confusion. Users had to navigate different processes in various locations, causing unnecessary complexity.
Editing Importance
The ability to edit existing information was deemed crucial. Errors can occur, and guidelines may evolve over time. Presently, this can only be achieved by deleting and recreating information, which is not an efficient solution.
How is this process currently carried out?
Currently, the process of creating, editing, or deleting rules is reliant on submitting a Support Ticket. Every time a rule needs to be created, modified, or removed, users must engage the support team to implement these changes via code in the backend, requiring intervention from the development team.
Users have limited autonomy within the system, primarily restricted to viewing existing data. They are unable to take any direct action on rules themselves, necessitating support team assistance for even the simplest tasks.
To streamline this process, the system grants specific employees the authority to issue business visa letters. However, this access is typically reserved for employees in technical roles, excluding those in areas such as maintenance from utilizing this functionality.
Proposed solution
Based on the research findings and technical feasibility, we successfully implemented a comprehensive set of functionalities within the Admin Dashboard, empowering users to independently manage the entire process of creating, editing, viewing, and deleting rules.
With these enhancements, users now have full control over the following actions:
Creating rules, including the ability to add products in batches or individually.
Making edits to active rules, ensuring they remain up-to-date.
Accessing rule information, including details of the most recent modifications.
As a direct outcome of these developments, all tasks that previously required support team intervention can now be seamlessly executed within the system, providing users with a more efficient and self-sufficient experience.
What was discovered?
Reduction in Support Tickets for Multi-Product Rule Creation
With the comprehensive set of user actions now available within the Admin system, support tickets will see a significant reduction in usage. They will primarily be reserved for emergency situations involving systemic errors.
Standardization of CSV Upload Defaults
Standardizing the CSV upload process across similar Admin products is a key aspect of this solution. This ensures consistency and minimizes user confusion when performing such actions.
Scalability for Future Products
Considering the anticipated growth in the number of products, relying solely on support tickets for this process would become impractical. The proposed solution is designed to accommodate potential future product additions, making it a scalable and sustainable approach.
Expanded User Rule Capabilities
With complete autonomy over the entire process, regional leaders can now implement and modify their commercial strategies at will. This newfound flexibility allows for increased rule creation and adaptation to dynamic business needs.
More Projects
UI / UX Design
Rewards Admin
A global points program empowering small retailers to earn and redeem rewards, managed across 17+ countries.
Year :
2025
Industry :
Beverage Industry
Client :
BEES - Ambev
Project Duration :
4 Weeks
Project Overview
Current Scenario
BEES is an AB-InBev company dedicated to digitally selling beverage products to small retailers. To enhance user engagement during their purchases, we've implemented a rewarding points system, allowing users to redeem their points for products and benefits within the app.
On the company's end, the Administrator's portal empowers those responsible for this system to effectively manage it in accordance with the commercial dynamics of each region. Notably, BEES operates in more than 17 countries.
Within this system, the term "Earning Rule" refers to the rules that determine how many points a user earns when making a purchase (e.g., R$1 = 1pt). This section enables regions to make products available in the rewards program. However, it's worth noting that, as of now, users cannot autonomously perform this action within the platform.
Initial Research
In light of several key business assumptions, our research was undertaken with the following objectives in mind:
Opportunity Mapping: Identify and chart potential opportunities within the market landscape.
Assumption Validation: Verify and validate our internal assumptions to minimize bias in decision-making.
Behavioral Understanding: Gain insights into current user behaviors through comprehensive data analysis.
Insight Exploration: Explore novel insights that could potentially drive innovation and growth.
Pain Point Identification: Pinpoint pain points and challenges that users may be experiencing.
To accomplish these research objectives, we utilized a range of effective methodologies and exercises, including:
Internal User Interviews: Engaged in one-on-one interviews with internal stakeholders who serve as users or have direct insights into user behavior.
Data Analysis: Delved into data reports to glean valuable insights into user actions and trends.
Workshops with Stakeholders and Users: Conducted collaborative workshops involving both stakeholders and users to assess the most pressing needs and evaluate the technical feasibility of proposed solutions.
By employing these research exercises, we aimed to ensure a well-rounded understanding of the market, user behaviors, and potential avenues for improvement within our business strategy.
What was discovered?
Bulk Action
The primary pain point revolved around executing bulk actions, including adding, editing, and removing tasks. The absence of this functionality resulted in users investing significant time and effort in their daily operations.
Custom Behavior
Another challenge was the lack of standardized procedures for creating rules. Each region adopted its own methods, leading to inconsistency and varied approaches in rule creation.
Consistency
Inconsistencies in the upload process, both within the system and among similar products, led to confusion. Users had to navigate different processes in various locations, causing unnecessary complexity.
Editing Importance
The ability to edit existing information was deemed crucial. Errors can occur, and guidelines may evolve over time. Presently, this can only be achieved by deleting and recreating information, which is not an efficient solution.
How is this process currently carried out?
Currently, the process of creating, editing, or deleting rules is reliant on submitting a Support Ticket. Every time a rule needs to be created, modified, or removed, users must engage the support team to implement these changes via code in the backend, requiring intervention from the development team.
Users have limited autonomy within the system, primarily restricted to viewing existing data. They are unable to take any direct action on rules themselves, necessitating support team assistance for even the simplest tasks.
To streamline this process, the system grants specific employees the authority to issue business visa letters. However, this access is typically reserved for employees in technical roles, excluding those in areas such as maintenance from utilizing this functionality.
Proposed solution
Based on the research findings and technical feasibility, we successfully implemented a comprehensive set of functionalities within the Admin Dashboard, empowering users to independently manage the entire process of creating, editing, viewing, and deleting rules.
With these enhancements, users now have full control over the following actions:
Creating rules, including the ability to add products in batches or individually.
Making edits to active rules, ensuring they remain up-to-date.
Accessing rule information, including details of the most recent modifications.
As a direct outcome of these developments, all tasks that previously required support team intervention can now be seamlessly executed within the system, providing users with a more efficient and self-sufficient experience.
What was discovered?
Reduction in Support Tickets for Multi-Product Rule Creation
With the comprehensive set of user actions now available within the Admin system, support tickets will see a significant reduction in usage. They will primarily be reserved for emergency situations involving systemic errors.
Standardization of CSV Upload Defaults
Standardizing the CSV upload process across similar Admin products is a key aspect of this solution. This ensures consistency and minimizes user confusion when performing such actions.
Scalability for Future Products
Considering the anticipated growth in the number of products, relying solely on support tickets for this process would become impractical. The proposed solution is designed to accommodate potential future product additions, making it a scalable and sustainable approach.
Expanded User Rule Capabilities
With complete autonomy over the entire process, regional leaders can now implement and modify their commercial strategies at will. This newfound flexibility allows for increased rule creation and adaptation to dynamic business needs.
More Projects
UI / UX Design
Rewards Admin
A global points program empowering small retailers to earn and redeem rewards, managed across 17+ countries.
Year :
2025
Industry :
Beverage Industry
Client :
BEES - Ambev
Project Duration :
4 Weeks
Project Overview
Current Scenario
BEES is an AB-InBev company dedicated to digitally selling beverage products to small retailers. To enhance user engagement during their purchases, we've implemented a rewarding points system, allowing users to redeem their points for products and benefits within the app.
On the company's end, the Administrator's portal empowers those responsible for this system to effectively manage it in accordance with the commercial dynamics of each region. Notably, BEES operates in more than 17 countries.
Within this system, the term "Earning Rule" refers to the rules that determine how many points a user earns when making a purchase (e.g., R$1 = 1pt). This section enables regions to make products available in the rewards program. However, it's worth noting that, as of now, users cannot autonomously perform this action within the platform.
Initial Research
In light of several key business assumptions, our research was undertaken with the following objectives in mind:
Opportunity Mapping: Identify and chart potential opportunities within the market landscape.
Assumption Validation: Verify and validate our internal assumptions to minimize bias in decision-making.
Behavioral Understanding: Gain insights into current user behaviors through comprehensive data analysis.
Insight Exploration: Explore novel insights that could potentially drive innovation and growth.
Pain Point Identification: Pinpoint pain points and challenges that users may be experiencing.
To accomplish these research objectives, we utilized a range of effective methodologies and exercises, including:
Internal User Interviews: Engaged in one-on-one interviews with internal stakeholders who serve as users or have direct insights into user behavior.
Data Analysis: Delved into data reports to glean valuable insights into user actions and trends.
Workshops with Stakeholders and Users: Conducted collaborative workshops involving both stakeholders and users to assess the most pressing needs and evaluate the technical feasibility of proposed solutions.
By employing these research exercises, we aimed to ensure a well-rounded understanding of the market, user behaviors, and potential avenues for improvement within our business strategy.
What was discovered?
Bulk Action
The primary pain point revolved around executing bulk actions, including adding, editing, and removing tasks. The absence of this functionality resulted in users investing significant time and effort in their daily operations.
Custom Behavior
Another challenge was the lack of standardized procedures for creating rules. Each region adopted its own methods, leading to inconsistency and varied approaches in rule creation.
Consistency
Inconsistencies in the upload process, both within the system and among similar products, led to confusion. Users had to navigate different processes in various locations, causing unnecessary complexity.
Editing Importance
The ability to edit existing information was deemed crucial. Errors can occur, and guidelines may evolve over time. Presently, this can only be achieved by deleting and recreating information, which is not an efficient solution.
How is this process currently carried out?
Currently, the process of creating, editing, or deleting rules is reliant on submitting a Support Ticket. Every time a rule needs to be created, modified, or removed, users must engage the support team to implement these changes via code in the backend, requiring intervention from the development team.
Users have limited autonomy within the system, primarily restricted to viewing existing data. They are unable to take any direct action on rules themselves, necessitating support team assistance for even the simplest tasks.
To streamline this process, the system grants specific employees the authority to issue business visa letters. However, this access is typically reserved for employees in technical roles, excluding those in areas such as maintenance from utilizing this functionality.
Proposed solution
Based on the research findings and technical feasibility, we successfully implemented a comprehensive set of functionalities within the Admin Dashboard, empowering users to independently manage the entire process of creating, editing, viewing, and deleting rules.
With these enhancements, users now have full control over the following actions:
Creating rules, including the ability to add products in batches or individually.
Making edits to active rules, ensuring they remain up-to-date.
Accessing rule information, including details of the most recent modifications.
As a direct outcome of these developments, all tasks that previously required support team intervention can now be seamlessly executed within the system, providing users with a more efficient and self-sufficient experience.
What was discovered?
Reduction in Support Tickets for Multi-Product Rule Creation
With the comprehensive set of user actions now available within the Admin system, support tickets will see a significant reduction in usage. They will primarily be reserved for emergency situations involving systemic errors.
Standardization of CSV Upload Defaults
Standardizing the CSV upload process across similar Admin products is a key aspect of this solution. This ensures consistency and minimizes user confusion when performing such actions.
Scalability for Future Products
Considering the anticipated growth in the number of products, relying solely on support tickets for this process would become impractical. The proposed solution is designed to accommodate potential future product additions, making it a scalable and sustainable approach.
Expanded User Rule Capabilities
With complete autonomy over the entire process, regional leaders can now implement and modify their commercial strategies at will. This newfound flexibility allows for increased rule creation and adaptation to dynamic business needs.