Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
UI / UX Design
Points Simulator
An educational tool to clarify how users accumulate and redeem points, making the program’s value simple and tangible.
UI / UX Design
COLLABORATIVE AI FOR PSYCHOLOGISTS
AI-powered therapy notes with team collaboration, saving 90% of documentation time so clinicians can focus on patients.
UI / UX Design
Rewards Admin
A global points program empowering small retailers to earn and redeem rewards, managed across 17+ countries.
GUILHERME PAIXÃO, LEAD DESIGNER, CURRENTLY BASED IN BRAZIL working for San Francisco 🇺🇸 🇧🇷
Specialized in AI-powered UX, product strategy, and intelligent workflows. My work combines strategic vision with hands-on execution—turning complex technologies into intuitive, conversion-driven user experiences.
Highlights
01.
AI-Powered UX
Shaped products where AI is embedded at the core — from real-time interface generation to predictive workflows.
01.
AI-Powered UX
Shaped products where AI is embedded at the core — from real-time interface generation to predictive workflows.
02.
Global Impact
Led design initiatives across 20+ countries, adapting experiences to local markets while keeping consistency. Reached over 1.2M users through scalable design systems and global collaboration
02.
Global Impact
Led design initiatives across 20+ countries, adapting experiences to local markets while keeping consistency. Reached over 1.2M users through scalable design systems and global collaboration
03.
Conversion-Driven Design
Achieved measurable business results: +22% in conversion and +11% in user engagement within 3 months.
03.
Conversion-Driven Design
Achieved measurable business results: +22% in conversion and +11% in user engagement within 3 months.
04.
Scalable Systems
Built design systems and standardized platforms that supported thousands of users with consistency and efficiency.
04.
Scalable Systems
Built design systems and standardized platforms that supported thousands of users with consistency and efficiency.
05.
Entrepreneurial Vision
Beyond design, I mentor, share insights with entrepreneurs, and create AI-powered solutions to accelerate business.
05.
Entrepreneurial Vision
Beyond design, I mentor, share insights with entrepreneurs, and create AI-powered solutions to accelerate business.
Expertise
User Experience (UX) Design
Collaborative handoff with devs
UX Research & Usability Testing
Conversational UX & AI Agents
Data-Driven Design Decisions (Analytics, A/B Testing)
Data-Driven Design Decisions (Analytics, A/B Testing)
Design Systems & Scalable UI
Analytics-Driven Design (Hotjar, Maze, Power BI, Mixpanel)
Analytics-Driven Design (Hotjar, Maze, Power BI, Mixpanel)
Agile & Cross-Functional Collaboration
Entrepreneurship & Business Design
Design Thinking & Problem Solving
High-Fidelity Prototyping (Figma, Webflow)
Product Design Leadership
Design Systems & Scalable UI Libraries
Responsive & Mobile-First Design
Global Product Experience (1.2M+ users, 20+ countries)
Global Product Experience (1.2M+ users, 20+ countries)
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
UI / UX Design
Points Simulator
An educational tool to clarify how users accumulate and redeem points, making the program’s value simple and tangible.
UI / UX Design
COLLABORATIVE AI FOR PSYCHOLOGISTS
AI-powered therapy notes with team collaboration, saving 90% of documentation time so clinicians can focus on patients.
UI / UX Design
Rewards Admin
A global points program empowering small retailers to earn and redeem rewards, managed across 17+ countries.
GUILHERME PAIXÃO, LEAD DESIGNER, CURRENTLY BASED IN BRAZIL working for San Francisco 🇺🇸 🇧🇷
Specialized in AI-powered UX, product strategy, and intelligent workflows. My work combines strategic vision with hands-on execution—turning complex technologies into intuitive, conversion-driven user experiences.
Highlights
01.
AI-Powered UX
Shaped products where AI is embedded at the core — from real-time interface generation to predictive workflows.
01.
AI-Powered UX
Shaped products where AI is embedded at the core — from real-time interface generation to predictive workflows.
02.
Global Impact
Led design initiatives across 20+ countries, adapting experiences to local markets while keeping consistency. Reached over 1.2M users through scalable design systems and global collaboration
02.
Global Impact
Led design initiatives across 20+ countries, adapting experiences to local markets while keeping consistency. Reached over 1.2M users through scalable design systems and global collaboration
03.
Conversion-Driven Design
Achieved measurable business results: +22% in conversion and +11% in user engagement within 3 months.
03.
Conversion-Driven Design
Achieved measurable business results: +22% in conversion and +11% in user engagement within 3 months.
04.
Scalable Systems
Built design systems and standardized platforms that supported thousands of users with consistency and efficiency.
04.
Scalable Systems
Built design systems and standardized platforms that supported thousands of users with consistency and efficiency.
05.
Entrepreneurial Vision
Beyond design, I mentor, share insights with entrepreneurs, and create AI-powered solutions to accelerate business.
05.
Entrepreneurial Vision
Beyond design, I mentor, share insights with entrepreneurs, and create AI-powered solutions to accelerate business.
Expertise
User Experience (UX) Design
Collaborative handoff with devs
UX Research & Usability Testing
Conversational UX & AI Agents
Data-Driven Design Decisions (Analytics, A/B Testing)
Data-Driven Design Decisions (Analytics, A/B Testing)
Design Systems & Scalable UI
Analytics-Driven Design (Hotjar, Maze, Power BI, Mixpanel)
Analytics-Driven Design (Hotjar, Maze, Power BI, Mixpanel)
Agile & Cross-Functional Collaboration
Entrepreneurship & Business Design
Design Thinking & Problem Solving
High-Fidelity Prototyping (Figma, Webflow)
Product Design Leadership
Design Systems & Scalable UI Libraries
Responsive & Mobile-First Design
Global Product Experience (1.2M+ users, 20+ countries)
Global Product Experience (1.2M+ users, 20+ countries)
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
UI / UX Design
Points Simulator
An educational tool to clarify how users accumulate and redeem points, making the program’s value simple and tangible.
UI / UX Design
COLLABORATIVE AI FOR PSYCHOLOGISTS
AI-powered therapy notes with team collaboration, saving 90% of documentation time so clinicians can focus on patients.
UI / UX Design
Rewards Admin
A global points program empowering small retailers to earn and redeem rewards, managed across 17+ countries.
GUILHERME PAIXÃO, LEAD DESIGNER, CURRENTLY BASED IN BRAZIL working for San Francisco 🇺🇸 🇧🇷
Specialized in AI-powered UX, product strategy, and intelligent workflows. My work combines strategic vision with hands-on execution—turning complex technologies into intuitive, conversion-driven user experiences.
Highlights
01.
AI-Powered UX
Shaped products where AI is embedded at the core — from real-time interface generation to predictive workflows.
01.
AI-Powered UX
Shaped products where AI is embedded at the core — from real-time interface generation to predictive workflows.
02.
Global Impact
Led design initiatives across 20+ countries, adapting experiences to local markets while keeping consistency. Reached over 1.2M users through scalable design systems and global collaboration
02.
Global Impact
Led design initiatives across 20+ countries, adapting experiences to local markets while keeping consistency. Reached over 1.2M users through scalable design systems and global collaboration
03.
Conversion-Driven Design
Achieved measurable business results: +22% in conversion and +11% in user engagement within 3 months.
03.
Conversion-Driven Design
Achieved measurable business results: +22% in conversion and +11% in user engagement within 3 months.
04.
Scalable Systems
Built design systems and standardized platforms that supported thousands of users with consistency and efficiency.
04.
Scalable Systems
Built design systems and standardized platforms that supported thousands of users with consistency and efficiency.
05.
Entrepreneurial Vision
Beyond design, I mentor, share insights with entrepreneurs, and create AI-powered solutions to accelerate business.
05.
Entrepreneurial Vision
Beyond design, I mentor, share insights with entrepreneurs, and create AI-powered solutions to accelerate business.
Expertise
User Experience (UX) Design
Collaborative handoff with devs
UX Research & Usability Testing
Conversational UX & AI Agents
Data-Driven Design Decisions (Analytics, A/B Testing)
Data-Driven Design Decisions (Analytics, A/B Testing)
Design Systems & Scalable UI
Analytics-Driven Design (Hotjar, Maze, Power BI, Mixpanel)
Analytics-Driven Design (Hotjar, Maze, Power BI, Mixpanel)
Agile & Cross-Functional Collaboration
Entrepreneurship & Business Design
Design Thinking & Problem Solving
High-Fidelity Prototyping (Figma, Webflow)
Product Design Leadership
Design Systems & Scalable UI Libraries
Responsive & Mobile-First Design
Global Product Experience (1.2M+ users, 20+ countries)
Global Product Experience (1.2M+ users, 20+ countries)